As cliche as it sounds, people really do like to emulate what they see in the movies and on TV. If a character is particularly cool and audiences can identify with them, sometimes they will try and incorporate a part of that person’s image into their own lives and make that their thing. Maybe you watch a movie with a really cool, mysterious main character who rides around in the dark of night on a motorcycle beating up thugs and saving people in distress. “Damn, I wish I had a motorcyle” you think. “If only I had a motorcycle…then I could be like him”. A great example of this in recent years is in the latest James Bond movie, Skyfall. As you probably already know, James Bond is known for being a badass and is pretty much the alpha male. He fights bad guys, drives nice cars, and is always smooth with the ladies. There is one scene in the movie where a woman shaves him with a straight razor like they used to do at barbershops back in the day. They still do it at some, but this used to be the only way to do it and people knew that. But after Bond is shaving with one, everyone wants them again. Sales in the UK increased 405% following the release of the movie.
So the idea here is for Bond, or any badass character like that, to drive a nice Volkswagen. James Bond travels all over the world and uses lots of different types of cars, so it isn’t too far fetched. And if you’re worried he would want something “cooler” than anything VW could offer, remember that Volkswagen Group owns Ferrari as well as many other cars fit for a super spy.